Privacy Policy

Publicit Global S.L.U, with its registered office at Passeig de Gràcia 19, Barcelona, Spain, is the data controller for your personal data in connection with the services offered on publicit.com and the operation of its programmatic advertising platform (Ad-Exchange).

1. Data controller

Publicit Global S.L.U (Passeig de Gràcia 19, Barcelona, Spain) processes the personal and technical data necessary to provide advertising services, ad personalisation and campaign measurement, in compliance with Regulation (EU) 2016/679 (GDPR) and applicable privacy and cookie legislation.

2. CTV device data and advertising

In the context of our activity as an Ad-Exchange and of advertising in connected environments (including CTV — Connected TV), we may process technical device data such as advertising IDs and IP addresses. This data is used for ad personalisation, measurement of campaign effectiveness and the technical delivery of advertising, always within the framework of consent or legitimate interest where the law permits.

Our platform integrates with the IAB Transparency & Consent Framework (TCF) v2.3. Consent preferences and processing purposes (including personalisation and measurement) are managed in accordance with TCF signals and the policies published on the publicit.com domain.

3. Purposes and legal basis

We process your data for: (a) the execution and delivery of advertising campaigns; (b) ad personalisation according to permitted criteria; (c) measurement and performance analysis; (d) security and fraud prevention; and (e) compliance with legal obligations. The legal basis may be your consent, performance of a contract or our legitimate interest, as detailed on our Legitimate Interest page.

4. Your rights and contact

You may exercise your rights of access, rectification, erasure, restriction, portability and objection, as well as lodge a complaint with a supervisory authority, by contacting us at info@publicit.com. For more information on the use of data in advertising and the TCF, you can also consult the device-storage disclosure file on our domain (TCF device-storage).